Key concepts

Store, products, orders, customers, payments, and plans . the vocabulary of your seller dashboard.

Terms you will see in the dashboard and throughout these docs.

Store and products

  • Store / Shop: your branded storefront where buyers browse, listen to demos, and purchase. Configured under Store in the sidebar (name, logo, description, SEO, taxes, email templates, apps).
  • Items / Products: what you sell. Each product has a name, description, category, pricing type (fixed, pay-what-you-want, lead magnet, or free-follow), deliverable files, audio demos with waveform previews, images, and optional license terms.
  • Product wizard: a guided five-step flow (Basics → Pricing → Files → Media → Review) for creating products with validation at each step.

Sales and customers

  • Sales / Orders: completed purchases. View order number, buyer email, payment status, line items, and fees. Print invoices or issue refunds via your payment processor.
  • Clients / Customers: people who bought from you. See order history, newsletter status, and lifetime revenue per customer.

Payments, plans, and setup

  • Connect payments: Stripe Connect onboarding (and optional PayPal) under Settings → Payments. Funds flow to your Stripe/PayPal account per their rules; there is no separate Roqstar "Payouts" screen.
  • Plan / tier: your Roqstar subscription. Higher tiers unlock advanced analytics, email marketing, abandoned-cart recovery, memberships, more storage, larger team seats, and higher discount/upsell limits. Manage under Settings → Billing. See Subscription Plans.
  • Setup: a checklist page that tracks onboarding progress (plan, profile, store, payments, first product) with a badge in the sidebar until complete.