Pricing strategy for digital products
How to choose fixed price, pay-what-you-want, or a free download . and price packs so they still feel fair.
Pricing on Roqstar is not one-size-fits-all. Pick the type that matches what you want from the product: a clean sale, a tip jar, or an email signup. Then set numbers that feel fair for your niche.
The pricing types you can use
In the product wizard you choose how buyers pay. Here is what each option is for, in plain terms.
Fixed price
One clear price. Best for packs, presets, beats, and anything where buyers already know the value. Most sellers use this for their main catalog.
Pay what you want
The buyer chooses how much to pay. You can set a minimum so someone cannot take the file for $0.01. Works well for community drops, tip-style releases, or older packs you still want circulating.
Without a minimum, you will get joke payments. Set a floor you can live with.
Lead magnet (free with email)
The download is free, but the buyer enters their email first. Use this for a small free pack, a starter kit, or a teaser that leads into your paid catalog. The goal is usually a mailing list, not revenue on that one file.
Simple ways to price without overthinking it
Look at similar products
Check what other creators charge for a pack of similar size and quality. You do not need to undercut everyone. If your demos sound better, price like it.
Show a higher price, then offer a code
List a fair full price, then run a short discount code for launches or newsletters. Buyers see the value, and the code feels like a real deal . not a permanent markdown.
Sell related items together
After someone buys a drum kit, offer a matching loop pack or preset bank as an upsell at checkout. Keep the add-on cheaper than buying both separately. Roqstar upsells are made for this.
What usually works by audience
- People who already follow you . fixed price, or pay-what-you-want with a sensible minimum.
- Pros and studios . fixed price, clear license options, no gimmicks.
- New visitors who do not know you yet . a small free lead magnet, then email them about paid packs.
Where to set this in Roqstar
Open a product in the product wizard, choose the pricing type, and fill in the price or minimum. Discounts live under Marketing → Discounts. Upsells are under Marketing → Upsells.
There is no perfect price on day one. Publish, watch what sells, and adjust. Changing a price later is normal.